financial crisis and save investments

Gold is booming. More and more people are buying precious metals. But what are the kind of people? Site visit in the center of the gold rush.
Who these days lost to the Munich exhibition center might think the Germans had rediscovered their Goethe: "After pushing gold, gold depends on everything," the poet laureate wrote in "Faust." And this sentence pretty much describes what is happening at the headquarters of the gold merchant Pro Aurum in the east of Munich.



Through a lack of customers can not complain precious metal sellers. Constantly open and close the large glass doors of the "Gold House", just a stone's throw from the main entrance of the New Munich Trade Fair. Visitors are already visually attuned to what is all. The gold house is not only so - it looks like this: The facades are clad in gold, its shape recalls the box-shaped building on a gold ingot. The dimensions of the house - 42 by 23 by eight meters, have been chosen so that they include the volume of the previously mined worldwide supply of gold. Apart from the plain functional buildings of the exhibition area, the Gold House acts like a gateway to another world.

What are those people who come here and lie down many thousands of euros for a healthy amount of gold - sometimes a million or more?

Lady with dog
Strolls through the waiting area a middle aged lady, on a leash an accurately souped Poodle. Mistress even wears platinum blond, no less accurate cut. Before a display case with small gold bar it will stop. "It's hugely expensive," she says. "The bar will cost EUR 42 000 over there!" Is that about the sum, which they want to spend? There is only a smile in response. About Money in Germany we do not - obviously less than gold. Only so much betrays the customer who will not name their name: "Gold is safety." Even her father had possessed gold. Now she wants her son to a new flat pay some gold.

Sounds like a dignified Munich bourgeoisie. Is this the typical gold consumer? The impression seems to deceive. Only two meters further to the next customer. He is the complete opposite: A young man with a beard, jeans and a hoodie. Type: Dirk Nowitzki. He will also buy gold today. "I want something permanent, something that retains its value," he says. Sooner or later, he believes there will be massive when paper money inflation. And then the same sentence is like the lady with poodle: "Gold is safety."